Legal Content Production

The impact of language in legal content production

What you choose to publish is important because the time, money, and effort involved in content marketing can be significant. There is no point starting a project if you will be disappointed with the result.

And that’s why I stress the importance of language and style when discussing how best to meet your needs.

In particular, content produced by AI can be clunky and awkward. Your readers sense the hidden hand of Chat GPT if you tell them that they must “navigate” to a “solution”. Not only is this kind of legal content production lazy; it undermines your credibility.

It might also help you to know that I am a native English speaker, fluent in both American and British English, having lived and worked in both countries. (As George Bernard Shaw once said, “England and America are two countries divided by a common language.” I am comfortable with both and can make sure that your target audience reads English written for them.)

Expert legal and marketing knowledge

All too often, inexperienced and low-paid content marketers are tasked with writing copy for law firm websites. Their lack of knowledge means that they can create technically misleading content, even if it is written correctly. Unchecked before publication, this kind of content can harm your firm’s brand and reputation.

You can avoid this risk by instructing a specialist like me with expertise in both the law and marketing. (Read the About Me page to find out more.)

My legal background means I am familiar with your terms, writing style, sources of research, and other things. I also know that lawyers/ attorneys/ solicitors/ barristers (or however you prefer to be addressed) use legalese and shorthand. This can be utterly bewildering to the casual reader.

I often collaborate with lawyers to translate their words into easily digestible, and technically accurate, content. I also handle projects involving deep-dive research. Either way, my years of practice means that I can help you produce content which is legally correct, as well as suitable for your marketing needs.

Show off your unique style

As every lawyer knows, we all have our own style of working, writing, and speaking. Some firms employ a marketing “house style” to keep their content consistent. Others allow their lawyers to use their own way of writing and speaking so that their personalities shine through. However you choose to communicate, I can help by adopting your chosen style. That way, your ghostwriting, legal copywriting, case studies, social media, and editing projects will all fit with your previous communications and set you up for success in future.

Contact me so we can discuss your requirements.