
Are you serious about driving internet search traffic to your website?
If you’re ready to improve your website’s performance, then let me help you with search engine optimization (or optimisation for the British English readers) (SEO) and keyword research.
How I can help you achieve your goals
As you can see from my About page, I have decades of experience in legal services.
Among other things, I help with:
- SEO strategies;
- targeted practice area keyword research (both local SEO and national keyword research); and
- content creation. (Content depends on the overall content marketing strategy. Read more about that here.)
While I cannot promise that you will get the top spots in search engines like google (no one can), I can help you stand out from the competition.
Why law firm SEO works
Lawyers know a good deal when they see one. That’s why so many invest in SEO – one of the most cost-effective ways of attracting and converting potential clients. It compares favourably to paid media (such as digital ads, radio, and TV) and is essential for long term growth.
But it’s one thing to drive traffic to your website. What happens when visitors get there is another. Using the right keywords, in the right context, to garner an action (such as a form submission) is essential to getting results for your law firm.
Why an outsider can help
“Marketing is easy.”
A lawyer once told me that. It was no surprise that he did his own SEO, content creation, and everything in between. I admire him for his efforts, but sometimes we could all use a little help, especially in a fast-moving field like SEO, a subset of digital marketing.
And, in my experience as an ex-partner, an outsider’s perspective carries more weight (partly because the firm is paying an invoice, and not just delegating to someone in the firm!).
For this reason, those tasked with running their law firm’s website might find it helpful to use a fresh pair of eyes to help them achieve their own aims.
So click here to contact me if you’re looking for SEO and/or keyword research help. Let’s have a conversation about what you are looking to achieve, and how I can help you get there.
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